The ethnic population continues to accelerate in the U.S. and when it comes to produce, many people from other countries prefer fruits and vegetables that are indigenous to their native lands. This growth trend, especially in the Hispanic category, is expected to continue over the next decade.

A few facts about this important consumer group:

• Hispanic population in the U.S. is close to 40 million.
• Hispanics spend 17.5% of their income on food, compared to 13.7% of the rest of the population.
• Hispanics eat more fruits and vegetables than the average U.S. consumer.
• Hispanics shop in grocery stores twice as often each week than the non-Hispanic consumer.

Four Seasons has made a major commitment to develop and implement multi-pronged programs that help small and large retailers service ethnic consumers. We have on staff, a dedicated Hispanic merchandiser who fully understands the Hispanic customer and who can maximize ethnic sales by making certain produce is properly displayed and rotated at the store level to maintain eye-appeal, freshness and flavor.

Purchasing direct from the source enables Four Season Produce to offer competitive pricing and quality products.  We are a direct importer from Latin American countries, offer weekly deals and in some cases, contracted pricing for specific commodities.